Improve the Web

When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization.

What is website usability?

Anyway, what's this usability thing?

Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want.

Once done with creating and improving a website, you can very well spend your time on improving your online business. Apart from providing a useful product, you can consider building more trust with your customers to become more successful.

Directory submission seems to be one of the popular SEO services, as it is sometimes only one of the few ways a starting website can get incoming links. But is it worth spending your time or even $100-$200 for submitting your site to 500+ directories?

There are different types of directories: paid directories, free directories and free reciprocal directories. Each of them differs in how much value it can give to you and how much they take from you.

When launching a website most people don't really pay attention to the market they enter. As the online market is really huge and it is really easy to take part in it, the most crucial thing to do when launching a product or service is to find and enter a niche. Read on to know what you need to analyze to make sure you find the right niche for your product or service.

Back in the early days of the Internet, promoting a website in the search engines was as easy as editing one line of code. To promote your site, you simply send an e-mail to a friend and ask him to a friend. Not to mention the websites were more like Christmas-trees other than sophisticated booklets.

Last time I reviewed "The Long Tail", a book, introducing a new marketing concept, which would allow you to create a produc that sells well on the Internet. The MindValley Way, in turn, explains thoroughly how best to sell the product.

Now that I have finally finished a book review of "The Long Tail" by Chris Anderson, I can finally write about using the principle of the Long Tail in search engine optimization.

Weeks (!) ago I was sent one of the first hundred, not for distribution, copies of "The Long Tail" for a promise to post its review in a blog post. After numerous short reading sessions, the promise is finally fulfilled.

There is nothing in the world of SEO so entirely mind-grabbing and so mysterious as the Google Sandbox. But really, is the box as black as it is painted?

Nope. Put simply, there is no such a thing as Google Sandbox.

Instead, there are several algorithmical factors that prevent websites from showing up in the SERPs for competitive terms right after their launch.

You know, recently, there has been a trend to separate the work of optimizing websites into SEO, SEM, copywriting, usability, accessibility and what not. But do you really need to dive into all the aspects of web development when creating a website?

What to optimize?

In reality, you need to have a website that will allow your visitors do what they want - and this is what you want them to do as well. That simple.