Improve the Web

On the Web, technology is developing so fast that even the majority of the self-proclaimed specialists know less than 70% of the stuff (how's that for just coined statistics) and have little practice and confidence with the latest developments of the industry.

Given that potential search marketing clients know even less, than the professionals (or just enough to be dangerous), it is pretty hard not only to find a good SEO, but also to get one for a good price.

When designing websites, you may think about what you personally like about websites, how people prefer the websites to work, or what you need to remember about your website as a professional.

The thing is, you also need to think about how the unconsciousness of your visitors is affected by your website and how you can improve your website to make their experience better, because the unconscious mind affects how people act.

What is the unconscious?

Though the unconscious in its general sense is described as:

Product pages of online shops are perhaps the most complex of the landing pages, as they have a lot of information, require some action and functionality. Needless to say, there's a lot of room to work in in most shops.

What is a product page?

A product page is a page of an online shop, which contains:

• a product name
• a photo (and links to other photos)
• a description
• notes about sizes, color, specifications
• link to add the product to the shopping cart
• links and information about related products

When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website.

How to describe visitor behaviour?

Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:

• people hunt for information, using words as clues
• people follow a funnel to conversion

Normally, working at a computer isn't considered as harmful as working on a toxic plant, poisonous factory or somewhere similar, though some (most?) people seem to enjoy it. However, it doesn't mean that building the Web doesn't negatively affect your health.

Where does it hit you?

Anyone in business is constantly battling for results: more customers, more sales, more profit. And more profit. Naturally, humans with such tasks are under severe pressure and use many ways to achieve the results.

However, not all the ways to make money [online] are helpful, useful and valuable to customers. In fact, they can be categorized in short term (low value) and long term (high value) methods.

So the people, who are pressed for results, may strand for the short term ones, narrowing their view of the picture and allowing minute interests spoil the overall endeavour.

When it comes to hiring a search engine optimization professional, people usually expect to get substantial return on investment. And rightly so.

However, what they don't take into account is how much time and money it will take to get noticed online.

What can one expect from online marketing?

As search engine optimization provides certain improvements in visibiity, it is no surprise that it may lead to products becoming popular and widely used. But can SEOs make an unknown product popular?

Hello there, folks.

This is yet another post about improving this very site for those, who read the posts, but don't receive feeds to their reader.

It has come to my attention that some people can not access the feed through the URL they have subscribed earlier (such as http://improvetheweb.com/feed/).

Do you have any problem with receiving feeds?

If you do, do let me know via yuri @ improvetheweb.com pr by commenting here.

Apart from bringing profit, another important part of a website is being able to live through various changes in the market.

What is a market proof website?

Back in the days, Jacob suggested creating a search-engine proof website: a website, created, as if there were no search engines, and which would get visitors no matter what the search engines come up with. I have investigated this point a bit more, too.

Hello there, dear readers.

In comments to a couple of recent posts, it was said that the site looks awful. As much as I wanted to see how well the web developers, SEOs and such respond to the text website, I also want to understand, how much people prefer a text theme or a graphic theme on this site.