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Michael, the search engines

Michael, the search engines won't benalize you on using many h1 tags on a page. But they will punish you, if you don't write them for the humans, i.e. use keyword stuffing, make them invisible to cheat the search engines and so on.

Technically, as I have described above, using many h1 tags on a page (not site) is a rare case, when you have several topics/main sections on the page. Normally, you are well off using one h1 tag for the main page heading (such as post/article name).

As for using h1 tags per site, as long as you follow the guidelines I have outlined here (mostly, one (or more) h1 tags per page, written for the humans), you'll be fine. The search engines don't count the total number of h1 tags used on the website: what they care is the intent with which the tags are used.

Cheers.

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