Awesome article Yuri, great resourse! If I can share one overlooked: Marketers are increasingly taking advantage of the local search engine we've developed at Zvents because it allows businesses to truly promote themselves. Those physical activity hubs and shops you mention advertise not just their business but the in-store sales, events, and attractions that appeal to customers and give them a reason to come in.
Zvents is reinventing local search recognizing that people are much more engaged with the engine when they can discover things to do in addition to the information they need to visit local businesses. With free business listings, web links, promotion of associated events, and syndication of our index to most of the major newspapers, the future of local search is in the reason to patron a business and Zvents' search engine is the easiest (cheapest) way for local businesses to do that.
Paul O'Brien
Director of Market; Zvents
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Local businesses need to optimize what they advertise
Awesome article Yuri, great resourse! If I can share one overlooked: Marketers are increasingly taking advantage of the local search engine we've developed at Zvents because it allows businesses to truly promote themselves. Those physical activity hubs and shops you mention advertise not just their business but the in-store sales, events, and attractions that appeal to customers and give them a reason to come in.
Zvents is reinventing local search recognizing that people are much more engaged with the engine when they can discover things to do in addition to the information they need to visit local businesses. With free business listings, web links, promotion of associated events, and syndication of our index to most of the major newspapers, the future of local search is in the reason to patron a business and Zvents' search engine is the easiest (cheapest) way for local businesses to do that.
Paul O'Brien
Director of Market; Zvents