Well, as I said in the article, product pages are one of most complex elements on the website. Another issue is what happens after the customers adds a product to the cart and tries to purchase this. This is similarly complex and is yet another way to boost sales (mostly, the easiest way at that, because the problems can be diagnosed from path-tracking and statistics).

There are two ways to make sure you can fix the product page: either hire a web developer to improve the software, or change software. Zen Cart is, perhaps, the best e-commerce package and I can't think of what shop can live without it.

The exception could be the enterprise, but I'd expect enterprises to be able to afford to develop thier own package or find a good one. Large shops (or any huge projects, in general) require custom programming, anyway.

Thanks for stopping by.