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Hmmm...
Intriguing article, Yuri.
There's not a whole lot talked about this subconscious/unconscious aspect of site design, so your article fascinated me.
As someone who has studied and applies the laws of influence and persuasion on the Internet, I completely understand how design plays a big factor.
Seth Godin recently hinted at this in post about Role models. We tend to models our websites and blogs on other people's sites and blogs - a subconscious (or unconscious) process we're not always aware of.
Best,
Paul Hancox
http://www.InternetInfluenceMagic.com
P.S: If you have a spare moment, pop over to my site and post a comment, because I'd really appreciate it!