Low cost per conversion is great, but the bigger picture is more important. If the AdWords campaign doesn't equal sales (the conversion has to be a sale or a sign up, at least), then it is useless.
In my case, the amount of software downloads didn't increase the sales, which probably means how the audience was targeted or how good is the software.
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Low cost per conversion is
Low cost per conversion is great, but the bigger picture is more important. If the AdWords campaign doesn't equal sales (the conversion has to be a sale or a sign up, at least), then it is useless.
In my case, the amount of software downloads didn't increase the sales, which probably means how the audience was targeted or how good is the software.