Interesting considerations on just how important and complex it is to find the right person to do a good job within the budget. In fact I am picking up Clients in need of an outsider to give them indications on what their needs are and translate them into a technical document that can be used to generate requests for Proposals (RFPs).

I don't hear much talk on this subject, yet it should be an important aspect of SEM.

Not only should a Consultant provide the setup services, but also fallow the company throughout the entire process to guarantee that things are being done properly and that there will be no surprises at the end of the day.

It's working really well for those who have decided to invest in this activity, I am making sure agencies are delivering what they promised, and by doing so drastically reducing time to market (= visibility on search engines).