As obvious as it may seem I think a lot of people forget to set goals for their site. It's probably fine if your site is a personal site, but for a business your site goals should come before anything else.
If a business can't state its goals for a site it doesn't need a site. Everything else comes from these goals, from the look of the site to the content written to the way the information is structured.
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As obvious as it may seem I
As obvious as it may seem I think a lot of people forget to set goals for their site. It's probably fine if your site is a personal site, but for a business your site goals should come before anything else.
If a business can't state its goals for a site it doesn't need a site. Everything else comes from these goals, from the look of the site to the content written to the way the information is structured.