Ease of entry is one thing. Lack of knowledge is another. Spot on.

You'd think people would hire SEO consultants from time to time, eh?

The thing is, however, as I mentioned earlier sometime, riding on fixed goals may get you in trouble, either. In various success stages, a site may be suitable for one thing, than in another. And after some time passes, it will be able to do and drive more things, too.

However, even outlining the possible paths to go and a course of action, as well as a well-thought-out amount of time, effort and money to be put in a website with possible returns and timing, is a must.

P.S. It seems I have written the post from scratch again. That's why it may only seem familiar. Though the readers, who have joined since the fall of '06, should find it useful, too.

And it's a better post, than the one I had, I think, too.