I especially appreciate the data that tells 78% of users are more drawn to text than images and other graphics. That's an excellent Nielsen find. One thing if you wouldn't mind is if you could back up the claim on how external styles and scripts help load a page much faster. There are some studies done by Yahoo! which say that embedded script and css is faster on the single page hit, however you only win on the subsequent page hit. That practice is done on the Y! homepage for obvious reasons (which they did some other studies on how often users come to your site with an empty cache). All very interesting stuff. Nevertheless, thanks for bringing these tips all to the light of day again :)

Best,
Dustin Diaz