Improve the Web

Hello there, dear readers.

In comments to a couple of recent posts, it was said that the site looks awful. As much as I wanted to see how well the web developers, SEOs and such respond to the text website, I also want to understand, how much people prefer a text theme or a graphic theme on this site.

* Text: like the one there is now\n* Graphic: something Web 2.0 like\n* Text & Graphic: add a logo, maybe something else, but not much.\n* \n* \n

Often, people, who hire a SEO, are not willing to accept that the SEO does not 100% guarantee results. In fact, they are often demanding and expect extreme profits no later, than yesterday. However, when it comes to the Web, where people and the search engines rule the world, there can't be anything 100% guaranteed.

What is SEO risk?

Given that an Internet marketer (or a SEO) can't control:

• other people beyond his website optimization and promotion methods
• his client's competitors
• how search engines work

What happened to service?? Are we all to busy to remember that the customer is the most important person in our lobby? I have a "consultant that I am working with that stared off real strong...but now he cant even remember my name....maybe its my fault but I mean come on...I would like to fell like I am important to him...

Without customers there is no business...

Lately, I've been re-reading the masterpieces about creating link-worthy content. It is sometimes useful to recall what you know to be more efficient. Thus, you may as well either remember what you've heard about linkbait or learn new things from the links below.

What is link-bait?

Nowadays, linkbait is some kind of content, created with the intent of getting links. Most effective linkbaits are build on delivering great content, tools and such.

Some may be thinking that simply creating any product, setting up a website and starting selling will bring them lots of money and make their accountants smile from ear to ear. Some may just be thinking that outsourcing customer support is a viable option. What is it that any business can do to actually succeed, when it comes to customers?

Value for the people

You only buy something, when you need it (mostly). Would you expect your customers buy they don't need, then? Suppose, you have answered "I wouldn't!", so we could go on. If not, read the piece, nevertheless.

Lately, Steve has tagged me to write three tips on improving one's blog. I don't want to write only a part of what I know on improving blogs, so I'll present as many as I can think of.

Lately, when one of my stories got popular, I not only have had an insurge of visitors from Digg and other social sites, but also some comments both on the Digg page and under the post itself. Some comments were about the subject, but some revolved around making the article readable.

The whole experience of having a popular article allowed me to gain a better understanding of how I could improve my articles, as well as site and hosting performance.

Overall, using text is more preferrable, than using graphics (images, pictures, Flash and so on) on a website, because it is easier to understand and remember - and also accessible to the people and the search engines. But there are some cases, when using graphics is the right thing to do.

When to use graphics

As mentioned in the earlier article, graphics should only be used, when it is absolutely necessary, such as:

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don't know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?

What is local search?

Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.