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Some are not aware that there's a h1 tag. Some use is as they please. Others try to think what makes the most sense and act accordingly.

Let's see what is the best way to use the h1 heading tag on your website to appease both the humans and the search engines.

How is it supposed to be used?

Judging by the HTML 4.01 Strict specification:
A heading element briefly describes the topic of the section* it introduces.
*- bolding mine.

To attract more site visitors, you must have relevant web content. But the content alone will not make them stay. Furthermore, content alone does not guarantee the conversion of your site visitors into customers. You have to make them stay longer in your site. The longer they stay, the more chances you have to convert them into online customers.

For the whole lot of posts on SEO or usability, here is one on usability humor, for a change. If you aren't a usability consultant, have a chuckle at the rare spicies lifestyle, too.

Online, people have the amount of memory span rapidly approaching zero. They have a lot of things to learn, more things to do and some things to share. And all that during a single day.
Writing your material using simple language will make it easier for your readers to understand your ideas and read your article to the end.

When you write for your customers, you'd rather address them directly in your site copy, instead of speaking about the product, vague benefits or even your company.

Address directly

Actually, this is all pretty simple. People are only interested in them - even when they are seemingly interested in others. Oh wait. Let's put it this way: you are only interested in yourself - even when you are seemingly interested in others.

Notice the difference?

Want to get more targeted search engine traffic? Want more conversions? Improve your website by writing unique valuable content for your site visitors. Read on to learn how.

Why content?

Writing valuable content for your site can get you more targeted traffic and help you to increase conversions. Here is why:

The Internet is full of site owners, looking for ways to get more visitors, SEOs, looking to improve their skills and understand the latest landscape changes, and others, wanting to understand what they can do to get more sales. You must have seen them on the forums, in the blog comments or even personally. But when is it not the right time to think about optimizing your website, and when it is?

When SEO won't help

Strangely enough, there is a number of situations, when optimizing a website will only be a waste of time, money and, possibly, a business opportunity:

Sure, there has been a lot said on optimizing websites. But what if you don't want to spend your time on learning website optimization, but want to hire a specialist to do the job? How do you find, choose and work with the professional?

When do I need the services?

One of the most important things to do is to decide, whether you need outside assistance or not. Sometimes, this may be the core factor of (dis)satisfaction, when working with a site optimization person.

Generally, site owners tend to think that they can simply put up a website, spend some money on advertising and get rich quick. But the thing is that it is not exactly so, as there are a few things you need to consider before you create your website.

You can make a product profitable online by doing a couple of things:

In the recent year, the website optimization folks (SEO, Internet marketing, usability, etc) have started paying more attention to the importance of having quality content on their sites and sites of their clients. But what is the quality content that everyone is talking and advising about?