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Marketing
Marketing your web site
Wed, 05/09/2007 - 12:41 — YuriAfter you make sure you have done everything you could to improve your website, you can start promoting it. Let's see what you can do to effectively market your web site.
Market naturally
Wed, 05/09/2007 - 12:37 — YuriWhenever you are going to promote your product or website, you will be defining the goals of your marketing methods, as well as choosing the methods themselves. How can you ensure that your market with the most efficiency?
Is your business name a misspelling?
Wed, 05/09/2007 - 11:50 — YuriNowadays, when choosing a business name, people often choose a name that also happens to be a derivative or a misspelling. How will your business domain be affected?
How to create a search-engine proof website
Wed, 05/09/2007 - 11:21 — YuriCatching up with the latest changes in the search engine algorithms may be a nightmare. Even worse is a situation when you find your site has fallen in the SERPs after an update. Is there a way to create a site that will be able to stand through the search engine tweaks?
How to choose a company/domain name
Wed, 05/09/2007 - 11:19 — YuriSome may think that naming a company or picking a domain name is as easy as a piece of apple pie. Not quite if you need to create a strong impression with your company name and make it memorable as well as viral. Let's see what things you need to remember when choosing a name for a company or a domain.
First, let's see what characteristics our company/domain name should possess:
How NOT to do your viral marketing campaign
Wed, 05/09/2007 - 11:18 — YuriAs you may have heard, AOL has released the search query data for about 500 thousand users. Though the identities were renamed with ID numbers, some people may still be identified from the search queries (at least by those who know them or some detective agency).
Now, of course, the move was probably to generate some link love and popularity that AOL wanted (to be mentioned in the research papers in the universities, of course), but apart from that, AOL has gained the publicity it didn't want.
Defining a unique product benefit
Wed, 05/09/2007 - 10:48 — YuriOne of the core aspects of a successful venture is defining the unique benefit of the product, or the so-called Unique Selling Proposition (USP). Let's learn how best to define the unique benefit of the product and what to do if there is no such a thing.
Beat your online competition with natural marketing
Wed, 05/09/2007 - 10:41 — YuriAs you may have read the previous posts on creating search engine proof websites, designing naturally and providing value, I believe there was nothing about marketing, in this respect, on this blog. Not any more.
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